Stocks provide greater return potential than  bonds, but with greater volatility  along the way. You have probably  heard that statement so many times  that you simply accept it as a  given. But have you ever stopped to ask  why? Why have stocks  historically produced higher returns than bonds?  Why are bonds  typically less volatile? Understanding the reasons behind  these  trends could help you become a better investor. Read on to learn  more. 
 A Basic Example
Imagine  that you are starting up a business. You are  the sole owner and the  only employee. It will take $2,000 to start  operations and you only have  $1,000, so you borrow the other $1,000  from a friend, promising to pay  that friend $100 per year for the next  10 years, at which time you will  repay the original $1,000 loan amount.  The first year, after all expenses  have been paid, including your own  salary, you find that your business  has earned $500. You pay your  friend the $100 promised and keep the  remaining $400. Your friend has  earned 10% (100/1000) on his loan to  you, but you have earned 40%  (400/1,000) on your investment. 
The  next  year does not go as well and after all expenses have been paid you   find that the business has only earned $100. You pay that $100 to your   friend, who has again experienced a 10% return. You on, the other hand,   are left with a 0% return, although your two-year return is still  around  20% per year. And so it goes. 
With  each year, you  have the opportunity to earn more or less than the  friend who loaned you  funds. If the business becomes wildly successful,  your return will be  exponentially higher than your friend's; if things  fall apart, you may  lose everything. The loan is a contractual  arrangement, so if you have  to close up shop, whatever money may be  left goes to your friend before  it goes to you. As such, your position  involves greater risk, but with the opportunity of greater return. If  there was no possibility of greater return, there would be no reason for  you to take the greater risk.
Expanding the Basic Example
Bonds  are essentially loans, as in the example above.  Investors loan funds to  companies or governments in exchange for a bond  that guarantees a fixed  return and a promise of the return of the  original loan amount, known  as the principal, at some point in the  future.
Stocks  are, in essence, partial  ownership rights in the company that entitle  the shareholder to share  in the earnings that may occur and accrue. Some  of these earnings may  be paid out immediately in the form of dividends, while the rest of the  earnings will be retained. These retained earnings  may be used to build  a larger infrastructure, giving the company the  ability to generate  even greater future earnings. Other retained  earnings may be held for  future uses like buying back company stock or  making strategic  acquisitions. Regardless of the use, if the earnings  continue to rise,  the price of the stock will normally rise as well.  
Stocks   have historically delivered higher returns than bonds because, as in   the simplified example above, there is a greater risk that, if the   company fails, all of the stockholders' investment will be lost. On the   flip side, however, there is a return to stockholders that could   potentially dwarf what they could earn investing in bonds. Stock   investors will judge the amount they are willing to pay for a share of   stock based on the perceived risk and the expected return potential – a   return potential that is driven by earnings growth. Being predominantly   rational as a group, they will calibrate their investments in a manner   that properly compensates them for the excess risk they are taking.
The Causes of Volatility
If   a bond pays a known, fixed rate of return, what causes it to fluctuate   in value? Several interrelated factors influence volatility:
Inflation and the Time Value of MoneyThe  first factor is expected inflation.  The lower/higher the inflation  expectation, the lower/higher the return  or yield bond buyers will  demand. This is because of a concept known as  the time value of money.   The time value of money revolves around the realization that a dollar   in the future will buy less than a dollar today because its value is   eroded over time by inflation. To determine the value of that future   dollar in today's terms, you have to discount its value back over time   at some rate. 
Discount Rates and Present Value
To  calculate the present value of a particular bond, therefore, you  must  discount the future payments from the bond, both in the form of  interest  payments and return of principal. The higher the expected  inflation,  the higher the discount rate that must be used and thus the  lower the present value.  In addition, the farther out the payment, the  longer the discount rate  is applied, resulting in a lower present  value. Bond payments may be  fixed and known, but the constantly  changing interest-rate environment  subjects their payment streams to a  constantly changing discount rate  and thus a constantly fluctuating  present value. Because the original  payment stream of the bond is  fixed, the changing bond price will change  its current effective yield.  As the bond price falls, the effective yield rises; as the bond price  rises, the effective yield falls. 
The discount rate used is not just a function of inflation expectations.  Any risk that the bond issuer may default  (fail to make interest  payments or return the principal) will call for  an increase in the  discount rate applied, which will impact the bond's  current value.  Discount rates are subjective, meaning different  investors will be  using different rates depending on their own inflation  expectations and  their own risk assessment. The present value of the  bond is the  consensus of all these different calculations.
The   return from bonds is typically fixed and known, but what is the return   from stocks? In its purest form, the relevant return from stocks is   known as free cash flow,  but in practice the market tends to focus on  reported earnings. These  earnings are unknown and variable. They may  grow quickly or slowly, not  at all, or even shrink or go negative. To  calculate the present value,  you have to make a best guess as to what  those future earnings will be.  To make matters more difficult, these  earnings do not have a fixed life.  They may continue for decades and  decades. To this ever-changing  expected return flow, you are applying  an ever-changing discount rate.  Stock prices are more volatile than  bond prices because calculating the  present value involves two  constantly changing factors - the earnings  stream and the discount  rate. 
The Pricing Process Is (Usually) Rational
 Hopefully   you now have a better understanding of why stocks and bonds behave the   way they do. This knowledge should place you in a better position to   make more informed investment decisions. The pricing of all the   thousands and thousands of stocks and bonds is essentially rational.   Market participants apply their cumulative knowledge and best estimates   as to future inflation, future risks and known or unknown income  streams  to arrive at present-day valuations.  These valuations are  constantly fluctuating based on continually  changing expectations. In  hindsight, one can see that emotions, even in  the aggregate, can cause  these expectations, and thus valuations, to be  incorrect. For the most  part, however, they are correct based on what is  known at any given  point in time. 
Conclusion
Bonds   will always be less volatile on average than stocks because more is   known and certain about their income flow. Over time, stocks should   generate greater returns than bonds because there are more unknowns.   More unknowns imply greater potential risk. If stocks do not return   more, then investors have become truly irrational and taken needless   risk with their investment dollars.
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When buying stock you own a business. Not the credit of a business which is a bond
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